From Facebook to NYC: Cyber-Sober Movement Comes to Life

As I mentioned in a post I wrote back in March, over the past two plus years, I have worked hard not to link the business me to the recovery me. In that piece, I connected the dots because my business was turning 10, a milestone made possible by my sobriety. It was terrifying. But, it opened doors.

Today, I am excited to share one of the tremendous opportunities that resulted from me sharing with the recovery community what I do for a living. Over the past few weeks, I have been privileged to work closely with Dawn Nickel of She Recovers on public relations in support of this weekend’s She Recovers in NYC event. We’ve created a comprehensive press package encompassing every facet of the event from the speakers to the blogger team to the activities to the sponsors and exhibitors. I have loved every moment of this project, marrying my professional skill set with my passion for the recovery community.

The lead press release is below, and you can see the full press kit by clicking here. If you happen to know any members of the media who might be interested in this incredible story, please let me know. Thanks!




Sold Out Inaugural Event

Will Draw Online Recovery Community Together in Real Life

April 20, 2017 | New York, New York – Harnessing the power and connectivity created via its online community over the past six years, She Recovers will bring the cyber-sober movement to real life at its upcoming She Recovers in NYC (#SheRecoversNYC) conference. An online village that embraces and advocates for women struggling with addiction, She Recovers includes more than 260,000 women from all backgrounds, most of whom know one another only through recovery blogs and private Facebook groups. Hundreds of women who have encouraged and supported one another for years will meet for the first time at She Recovers in NYC. The first in a series of innovative signature events designed to provide women in recovery the opportunity to connect, engage, share, and learn from one another, the conference will take place at the prestigious Conrad Hotel in lower Manhattan from Friday, May 5, through Sunday, May 7, 2017.

“Whether it’s alcohol or drug addiction; or food, work, and gambling addictions; or other life and mental health challenges such as abuse, disordered eating, anxiety and depression, codependency, trauma, illness, and grief, we are all recovering from something,” says She Recovers founder Dawn Nickel. “Having spent six years growing our online space for women in recovery and witnessing the incredible evolution of the cyber-sober movement, there are two things we know will always be true: We recover in different ways, and we are stronger together. We are proof that women can live a life of hope, health, and happiness in recovery.”

Sold out more than three months in advance, She Recovers in NYC will bring together over 500 women from across North America (and beyond) to connect, engage, learn, and share about the multiple pathways of recovery and wellness. The event’s keynote speakers and honored guests are all women who have been quite vocal about their own recovery from various addictions or other life challenges. They include:

  • Elizabeth Vargas (ABC News journalist, 20/20 anchor, and author),
  • Marianne Williamson (#1 New York Times bestselling author and spiritual teacher, speaker),
  • Gabrielle Bernstein (#1 New York Times bestselling author and speaker), and
  • Glennon Doyle Melton (#1 New York Times bestselling author, activist, and speaker).

Notably, Williamson, Bernstein, and Melton are each included on Oprah Winfrey’s SuperSoul 100 list – their personalities, books, and platforms have inspired tens of millions of women. Along with the keynote speakers, the conference will feature other special guests such as yoga teacher Elena Brower, interactive workshops, a vendor marketplace, yoga for recovery classes, a morning run, and a dance class. Ten female recovery bloggers, all leaders in the cyber-sober space, will promote, attend, and blog live from She Recovers in NYC. In order to address the growing demand for the event, digital tickets (livestream) are also available.

Unlike the past, when there were limited recovery resources for women beyond 12 step programs, today there are a great many more options available. For example, recovery coaching, yoga, nutrition, fitness, medication assisted options, and other wellness approaches have become very popular. The cyber-sober movement has become a critical and integral component for women (and men) seeking to address their addiction problems. Private Facebook groups, blogging, online coaching and sobriety groups, video programs, and a host of other online tools are becoming increasingly desirable and accessible. She Recovers in NYC will showcase all these modalities, and more.

Building out from a mission statement that includes the mantras “we are all recovering from something” and “we’re stronger together,” She Recovers in NYC will continue to ignite and inspire the growing movement of women choosing to live clean and sober as they recover their lives and their potential.

About She Recovers

Created in 2011 by Dawn Nickel and her daughter Taryn Strong, two recovering women from the Pacific Northwest, She Recovers began as a Facebook page and recovery retreat program that advocated for the adoption of many and multiple pathways of recovery for those struggling with addiction. The message resonated. The popular online social community has grown to a loyal and engaged following of over 260,000 people, mostly women, recovering primarily from drug and alcohol, food, work, and gambling addictions, but also many who are recovering from other life and mental health challenges such as abuse, disordered eating, anxiety and depression, codependency, trauma, illness, and grief.

After four years of running a successful recovery retreat program in the United States, Canada, and Mexico, She Recovers took the next logical step and began planning and implementing larger events across North America. Nickel and Strong teamed up with professional event company Upfront Productions and several other recovery advocates and all set their sights on New York. After She Recovers in NYC, this female-only inspired and operated event will move on to Los Angeles and other large cities across the U.S., Canada, and beyond.

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